Leadership
Jason Krieser: Vice President, General Manager
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As General Manager, Jason is responsible for the Allen Medical System business within Hill-Rom. In the last four years, he has grown Allen to more than double in size and revenue. Jason joined Allen in 2003 as Director of Marketing, and he expanded Allen’s product focus into new segments of hip and spine. Allen soon became the #2 player in spine, and #1 in patient positioning accessories for hip arthroscopy. His responsibilities quickly expanded to include managing International Sales, and New Product Development. In 2006, Jason was promoted to his present role of General Manager for Allen Medical, and Vice President, Hill-Rom.
Prior to joining Allen, Krieser served as a Marketing Manager at Smith & Nephew Endoscopy where he was responsible for over $150M revenue. He managed renowned product brands including Dyonics™ Arthroscopic Shaver Blades, and Acufex™ Hand Instruments. Jason began his career at Johnson and Johnson Medical, where he excelled as New Product Development Engineer, Sales Representative, and eventually Product Director. As product director for the advanced wound care division, he launched three families of products including Nu-Gel™, and Dyna- Flex™ multi-layer compression system.
Jason graduated with his BS in Chemical Engineering from the Massachusetts Institute of Technology, and he received his MBA at Southern Methodist University in Dallas, TX. He served as a chemical officer in the 1-67 armored battalion in the U.S. Army. He currently resides in Massachusetts with his wife and three children.
Michael Nordling: Executive Director of Marketing & Strategy
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As Director of Marketing, Mike is responsible for all aspects of marketing the Allen Medical products across the globe. Mike has over 18 years of experience in the medical industry.
Prior to joining Allen Medical, Mike was the Director of Clinical and Product Marketing for Arthrosurface. A medical device startup company that grew to over $25M in global sales. Arthrosurface is the world leading innovator in treating focal cartilage defects in the middle aged and active patient population. Before that he was Marketing Manager for Smith & Nephew Endoscopy, a global leader in arthroscopy. Mike has developed strong relationships with key global surgeons and has led many significant medical device introductions into the knee and shoulder markets. Prior to Smith & Nephew, Mike has worked in the surgical environment of the operating room and as a sales representative for Biomet Orthopedics.
Mike graduated with his BS in Business Administration from Emmanuel College in Boston, MA. He currently resides in Hopkinton, MA with his wife and three daughters.
Mark Cole: Director, North American Sales
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As Director of Sales, Mark is responsible for all channel activity within North America. Mark joined Allen in 2007 after 15 years of experience within the pharmaceutical, sports medicine and medical device industry. Since joining Allen, Mark has executed a strategy that has enabled Allen to grow successfully in the Spine market and has successfully taken the channel into a new orthopedic segment, with the launch of the new Allen shoulder line in 2009.
Before joining Allen, Mark led the successful Global Medical and Sales Education Division for Smith & Nephew Endoscopy. A new addition to the business, the division was responsible for the training of over 2000 sports medicine and orthopedic surgeons and over 700 sales personnel worldwide. Prior to this, Mark held several senior sales management and strategic product management positions within the company.
Mark graduated with his BS from Surrey University School of Business in the UK and currently resides in Northern Massachusetts with his wife and three children.
Annie Dixon-Dunn: Director, International
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Annie Dixon-Dunn is Director of International business for Allen Medical Systems, responsible for all aspects of product distribution outside of North America. These responsibilities include managing the international Allen Amatech business, focused on building relationships with OEM business partners, in addition to the Allen Medical business, managing an international sales force of Allen distributors in over 50 countries. Annie joined the Allen team in March 2004, following an extensive career in medical device product development, marketing and sales.
Prior to Allen, Annie Dixon-Dunn served as Director of Marketing and New Product Development for Vasocor, a venture capital funded start-up company. Prior to this, Annie held numerous management positions within Hill-Rom, in both Europe and the US. Annie has won numerous management and sales growth awards throughout her career for consistently exceeding revenue goals and growth targets.
Annie is a Registered Nurse and received her BA from Lancaster University in the UK. She currently resides near Warwick, UK with her husband.
Fred Newey: Director, North America OEM Business
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As Director of OEM Business for North America, Fred is responsible for managing the Allen Amatech business, building relationships with business partners, and developing clinical solutions to meet their business needs. Fred joined Allen Medical in January 2008, bringing over 15 years experience in medical device marketing and product management of both capital and disposable product lines.
Prior to joining Allen, Newey was the Sr. Product Manager for Scandius BioMedical, a venture backed medical device start-up. At Scandius, Fred was responsible for all product and clinical support materials. He was a key contributor to the launch of both the company and its knee platform products, ultimately resulting in Covidien’s acquisition of the company. Prior to Scandius, Fred held marketing and product management positions at Smith & Nephew, C.R. Bard, and Olympus Optical. At Bard, Fred was part of a team that created an innovative new market with its procedure/ product combination solution.
Newey has been published on biomedical and clinical topics including articles in the Journal of Clinical Engineering, and in Gastrointestinal Endoscopy publications. Fred earned his BS in Engineering from Worcester Polytechnic Institute. He lives in New Hampshire with his wife and two daughters.

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